BitTorrent Dips Toes Into Ad Stream
B itTorrent on Thursday announced a revamp of its Bundle offering as a pilot project, giving it a new name, "BitTorrent Now." Heavily used by independent musicians and filmmakers, as well as the BBC and other organizations, the service now accepts ads. BitTorrent Now's first streaming app is available for Android. Apps for iOS and Apple TV are in the works. "BitTorrent Now ... adds our first mobile streaming apps, and it adds an important new business model for our creative partnerships: ad-supported streaming," said Christian Averill, BitTorrent vice president of marketing. 70/30 Split Creators who participate in the pilot will keep 70 percent of all ad revenue. "That's better than the industry standard," Averill told TechNewsWorld. BitTorrent gets the rest. BitTorrent's Bundle let publishers keep 90 percent of all sales revenue and 100 percent of all fan data, and "the 90/10 split remains for direct sales